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Wine trade trailblazer Maddalena Riboli made her mark; Now vineyard conjures up new era of ladies to do identical
(Los Angeles, August 24, 2021) – Behind Maddalena Wines, the family-owned, licensed sustainable, estate-grown Central Coast vineyard, there may be Maddalena Riboli. At 98 years of age, Maddalena continues to encourage her winemaking household along with her dedication, imaginative and prescient, and ingenuity. Immediately, the vineyard pronounces a brand new tagline and new package deal to honor the lady who made her personal mark and conjures up a brand new era of ladies. The brand new “Make Your Mark” marketing campaign and bottle package deal are rolling out now. Go to the vineyard’s new web site at https://maddalenawines.com/
The brand new package deal includes a daring rose gold ‘M’ (Maddalena’s favourite colour) that stands out on cabinets and in your desk. The bottle is topped with a rose gold screw cap for the white and rose wines, and a pure cork closure for the Cabernet Sauvignon and different crimson wines. Maddalena’s signature is featured entrance and heart honoring the position she performs on the vineyard.
“After I was rising up, I had no concept that what my mom was doing was any totally different to different households. I don’t suppose she did both,” says Cathy Riboli, third era Riboli household proprietor. “However now, as our household grows and the fourth era has joined the corporate, we perceive simply how a lot she did, not only for our household enterprise, but additionally the trade as an entire. Our ‘Make Your Mark’ tagline is an effort to see her contributions are acknowledged.”
So, who is that this trailblazer Maddalena Riboli?
Born in 1922 in Piedmont, Italy, Maddalena Riboli is the inspiration of Riboli Household Wines, the producers behind Maddalena Wines. When her household emigrated to the U.S., they settled in Southern California, the place they farmed the land. Her husband, the late Stefano Riboli, was smitten when he noticed her capability to skillfully drive a tractor! A lady earlier than her occasions, Maddalena is credited with opening one of many first vineyard tasting rooms in California in 1947 as a result of she knew prospects would purchase extra if that they had an opportunity to style the wines. The historic tasting room remains to be in operation in the present day in downtown LA. At all times a proponent that meals and wine go collectively, she opened Maddalena Restaurant in 1974. By the mid-80s, her identify graced the label of Maddalena Wines, and in 2010 the primary vineyards of the Maddalena Winery property in Paso Robles, CA, have been planted after she championed the acquisition of land within the area. Watch her inspiring story.
As a part of the marketing campaign, Maddalena Wines is supporting ladies to be daring and make their mark in no matter place they’re in. The Make Your Mark marketing campaign features a donation to the Girls of the Vine & Spirit Basis in Maddalena Riboli’s identify to assist help ladies pursuing a profession in wine. As well as, the vineyard has partnered with Gown for Success – West to empower ladies in enterprise.
Maddalena Wines are grown in prestigious Paso Robles and Monterey AVAs. The family-owned wines are produced from 100% estate-grown fruit cultivated in certified sustainable vineyards and vinified within the Riboli Household licensed sustainable vineyard in Paso Robles. The present Maddalena portfolio consists of seven wines together with a daring Paso Robles Cabernet Sauvignon, a sublime Monterey County Chardonnay, and a vibrant Monterey County Pinot Grigio. Out there nationally at main wine retailers and on-line, the wines are $24/750ml. Uncover your entire portfolio at https://maddalenawines.com/.
Observe Maddalena Wines on social media @maddalenawines.
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