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Meals-tech model Eat Just goals to launch its vegan egg various throughout Europe by the tip of 2021.
The corporate’s CEO Josh Tetrick introduced the enlargement plans at this yr’s digital New Meals Convention.
Eat Simply Europe launch
When requested about plans to launch JUST Egg in Europe, he mentioned: “We’re within the technique of working with regulators and we’re optimistic that we are going to be launching till the tip of the yr.
“Our objective [is] to be probably the most consumed egg on this planet. It is healthier, you don’t want the rooster.
“As a way to eat an animal, you might want to slaughter, you might want to use antibiotics, you might want to tear down the rainforest. Or perhaps this was the case, it’s not anymore.”
No additional particulars have been revealed.
Vegan egg
Earlier this yr, Eat Simply introduced it had offered the equal of 100 million chicken eggs.
The corporate celebrated the landmark achievement on Twitter, the place it described itself as ‘the fastest-growing egg model within the US’.
It added: “This can be a main milestone for us in our mission to construct a greater meals system. We’re extremely grateful that you just’ve been part of getting us right here.”
The announcement shortly follows a current finance spherical, the place Eat Simply secured a staggering $200 million.
The cash will probably be used to construct capability for Eat Simply’s pioneering merchandise. It would additionally assist speed up analysis and construct its manufacturers in ‘key worldwide markets’.
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