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This Glowing White from the Asti DOCG Joins the In style Rosa Regale Glowing Crimson
New York, NY (Could 10, 2021) – Banfi, a number one Italian wine producer and importer of its family-owned superb wines, declares the introduction of Rosa Regale Glowing White from the Asti DOCG in Piedmont. Rosa Regale White joins the long-lasting Rosa Regale Glowing Crimson in celebration of its 20th anniversary classic, the primary line extension for the reason that model’s launch.
Rosa Regale is among the first manufacturers within the portfolio to learn from the family-owned firm’s latest strategic adjustments, permitting for elevated deal with its proprietary labels. After analyzing the portfolio and evaluating class alternatives and client tendencies, Rosa Regale was a transparent place to start out. Italian glowing has been rising steadily for years, pushed by Prosecco, and the premiumization development in nonetheless wine has additionally crossed over to the glowing class. The +$16 premium Italian glowing section (750mls) is +20% vs. yr in the past*. As a class chief on this area with over 18% of the market share, it’s fairly actually the place Rosa Regale finds its candy spot. (*Complete Greenback Gross sales Complete USxAOC 26 weeks ending 3/27/21)
“Rosa Regale [red] has all the time been a particular wine for Banfi. It’s extremely distinctive, we prefer to say it’s ‘love at first sip’ for anybody who tries it,” says Banfi’s third era household proprietor and CEO Cristina Mariani-Could. “As we sharpen our deal with our personal manufacturers, it makes all of the sense on the earth to evolve the Rosa Regale model from a single, stand-alone wine. “
Rosa Regale Glowing White
The brand new Rosa Regale Glowing White is comprised of 100% Moscato Bianco sourced from the close by Asti DOCG area in Piedmont, Italy. Rosa Regale is made within the Charmat course of or Metodo Italiano. The handpicked Moscato grapes are settled and fermented in stainless-steel tanks. As soon as the wine reaches 7% alcohol and a strain of 5.5. bars, the wine is chilled and instantly filtered earlier than bottling. The result’s a flippantly glowing white wine with subtle sweetness and intense aromas of orange blossom with hints of acacia flowers and sage. Effectively-balanced with contemporary acidity and hints of honey, this wine pairs properly with every part from patios to pastries.
The Story of Rosa Regale
Rosa Regale Glowing Crimson is comprised of Brachetto d’Acqui, in one in every of Italy’s smallest DOCG manufacturing zones. Legend says that Brachetto d’Acqui was a favourite beverage of Cleopatra, and each Julius Caesar and Marc Antony introduced her with a number of wine skins stuffed with the valuable liquid. By the point the Mariani household bought its Piedmont property in 1979, Brachetto d’Acqui was all however forgotten to wine lovers exterior of its native space. Recognizing the wonder and crowd-pleasing nature of the varietal, Banfi created Rosa Regale Glowing Crimson. The excellent high quality of this inexpensive glowing wine is as a result of vineyards: Banfi sources the grapes for its Glowing Crimson from the La Rosa single winery. La Rosa is immortalized as the only rose on the Rosa Regale label.
“Rosa Regale symbolizes inexpensive, on a regular basis luxurious for Banfi, and we’re thrilled to have the ability to convey this model to extra wine lovers by the introduction of our Rosa Regale Glowing White,” continues Mariani-Could. “Rosa Regale Glowing White provides balanced sweetness and a beautiful floral character that makes it a must-reach-for bottle for anybody who loves delicate glowing wines.”
Rosa Regale Crimson and White Glowing are line-priced, SRP $19.99. Rosa Regale Crimson is on the market at nationwide, regional, and native retailers. It will also be bought on-line by ReserveBar.com or ordered for supply at Drizly.com. A nationwide roll-out for the white will begin in Could.
For extra data, go to www.banfiwines.com or observe Rosa Regale on Instagram or Facebook.
ABOUT BANFI
Based 1919 in New York Metropolis, as we speak Banfi is a premier producer in Tuscany and Piedmont and continues to be solely owned by the Mariani household, with Cristina Mariani-Could as its third-generation proprietor and CEO. The portfolio’s jewel is the award-winning Castello Banfi winery property in Montalcino, Tuscany. The distinguished wine portfolio, together with the Castello Banfi Il Borgo luxurious resort, eating places, and in depth hospitality, provides the final word genuine Tuscan expertise.
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