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“Generations of Sutter Residence followers have turned to our model for candy wines, which span Sangria and Moscato to the unique White Zinfandel,” stated Jennifer Hohman, director of selling for Sutter Residence. “Impressed by our followers’ affinity for candy fruit flavors, we crafted this line of wines with actual fruit juice for immediately’s client. This contemporary tackle peach, berry and pineapple is certain to make a splash this summer season.”
Past the decision from customers, analysis supported that the fruit was well worth the squeeze. Research point out that taste is the main driver of drink selection for customers1, and that is notably evident within the wine class. Rising 60 p.c in greenback gross sales, the flavored wine class drives $628 million in annual retail gross sales2. Flavored wine can be the No. 1 quickest rising wine kind throughout the prime 10 wine types, adopted by Sauvignon Blanc with 24 p.c development – half the expansion price of the flavored wine class2.
The numbers additionally drove Sutter Residence’s selection of flavors. Peach is the No. 1 taste throughout the flavored wine class, exhibiting 81 p.c development. Berry is one other wildly widespread taste. Greater than half of the highest 10 flavors are a sort of berry, and the berry taste is exhibiting 47 p.c development. Pineapple is among the quickest rising flavors, rising by 160 p.c. Collectively, the three choices are positioned to develop the more and more widespread flavored wines class2.
From the unique White Zinfandel to the all-new Fruit Infusions household, Sutter Residence has risen to fulfill client demand with scrumptious improvements for greater than 70 years. For extra data on Fruit Infusions and what’s subsequent for the family-owned model, go to www.SutterHome.com.
About Sutter Residence
When the Trinchero household purchased the Sutter Residence Vineyard in 1948, they’d imaginative and prescient, ardour and a eager perception into client tastes. Within the early Nineteen Seventies, Sutter Residence revolutionized the best way People loved wine when it created the first-ever White Zinfandel, introducing a brand new, sweeter model of wine—together with a number of different crowd-pleasing varietals—at an reasonably priced worth. By the Eighties and Nineties, Sutter Residence turned a family identify because the second largest unbiased, family-owned vineyard in america. In 2005, the vineyard was the primary to provide the groundbreaking single serve, 187mL package deal in light-weight plastic bottles. Immediately, Sutter Residence continues to mirror the evolution of its customers, providing 25 completely different varietals in 750mL, 187mL and 1.5L bottles, plus 500mL Tetra Pak® and 3L bag-in-box packages. For extra data go to www.SutterHome.com.
Fruit Infusions Belongings
Obtain reality sheets here.
Obtain bottle photographs here.
Obtain labels here.
Obtain emblem here.
View video here.
Social Media Handles
Fb: @SutterHome
Instagram: @SutterHomeWines
Pinterest: @SutterHome
Twitter: @SutterHome
Supply
1 Mintel, alcohol beverage ingesting events – US – Sept 2019
2 Nielsen complete retail newest 52 weeks ending 3/27/2021, flavored wine development by greenback gross sales
CONTACT: Brittany Haning, senior public relations supervisor for Trinchero Household Estates, [email protected]
SOURCE Sutter Residence Household Vineyards
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