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HONG KONG, June 16, 2021 – (ACN Newswire) – Dynasty High quality Wines Group Restricted (Inventory Code: 828), a premier winemaker in China, issued its revenue alert yesterday. The Group expects to document a major year-on-year enhance of roughly 220% to over HK$100 million in its unaudited income for the primary 4 months of 2021 (“the Interval”), which additionally represents a rise of roughly 20% compared with its unaudited consolidated income of roughly HK$89.9 million within the six months ended 30 June 2020.
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The numerous enhance in Dynasty’s income throughout the Interval was primarily attributable to 3 components: Firstly, because the COVID-19 pandemic has progressively been introduced below management in China, the federal government has relaxed the restrictions on consuming locations, which has boosted the resumption of consumption events and shopper sentiment, in addition to the rebound in gross sales ensuing from financial progress, significantly by way of the expansion in home demand. Secondly, in contrast with the identical interval final 12 months, gross sales of medium to excessive finish wine merchandise elevated throughout the Interval following the Group’s improve of its manufacturers and merchandise. Thirdly, the Group’s gross sales crew strengthened its cooperation with distributors, which bought items earlier than festivals. This additionally demonstrated that the Group achieved phased progress by way of the implementation of gross sales and advertising reforms.
The Group expects to document a lower in unaudited consolidated revenue for the six months ended 30 June 2021 as in contrast with an unaudited consolidated revenue of HK$142.6 million, which included a non-recurring achieve of roughly HK$184 million from the disposal of a chateau and associated services, for a similar interval final 12 months.
This 12 months, Dynasty has continued to deal with model and product upgrades, gross sales and advertising reforms, and model promotion. When it comes to product technique, the Group is additional advancing its “5+4+N product technique”, through which “5” represents the 5 key product traces, particularly the air dry collection, seven-year reserve collection, merlot collection, basic collection and best-selling collection, to attain the purpose of full protection throughout all mainstream worth segments; “4” refers back to the 4 dominant classes i.e. dry purple wines, dry white wines, brandy and glowing wines, to vertically enhance the market share; and “N” stands for the event of assorted personalized merchandise to fulfill the diversified consumption wants of customers in China.
Dynasty has launched three new merchandise below its brandy collection and upgraded the present dry purple wines and medium dry white wines collection to advertise gross sales of medium to excessive finish wine merchandise. Additionally it is growing a younger product collection which it plans to promote through e-commerce channels. The Group held its first brandy tasting and enterprise truthful occasion this January and likewise took half in China Meals & Drinks Truthful held in Chengdu this April. Throughout the truthful, the Group actively promoted its newest product combine, which covers all product traces, and obtained an enthusiastic market response.
As for advertising, Dynasty has stepped up its efforts in model promotion and promoting funding. Since March of this 12 months, Dynasty has title sponsored a high-speed practice which makes 49 journeys a day throughout 13 provinces and municipalities, taking passengers to and from core areas of Jiangsu, Zhejiang and Shanghai – Dynasty’s key markets. The Group has additionally launched advertising efforts at offline factors of sale within the Jiangsu-Zhejiang-Shanghai area, in addition to through its flagship on-line shops on JD.com and TMall, enabling the rollout of nationwide gross sales and advertising actions which delivered passable outcomes. In the meantime, Dynasty has continued to broaden its distribution channels, together with tobacco and liquor outlets, comfort shops and medium and enormous supermarkets, catering shops and social communities. Whereas fortifying the inspiration of its conventional gross sales channels, it additionally penetrated social communities by flexibly organizing interactive and thematic actions and interesting opinion leaders and content material advertising, in order that it could take pleasure in numerous but totally built-in channels. Dynasty will proceed to press forward with its mass-scale advertising marketing campaign, encompassing promoting in 20,000 outlets, internet hosting 1,000 wine tasting occasions and organizing 100 plant visits, with a view to proceed constructing and enhancing its point-of-sale community.
Wanting forward, Dynasty will tackle shopper demand by way of the fixed innovation of its wine collection. On the similar time, it’ll enhance funding in model improvement in order to totally vitalize its model. Furthermore, it’ll drive improvement of its main merchandise by steadily enhancing high quality and controlling costs to spice up gross sales volumes, with the general goal of bringing Dynasty’s wines to extra customers in China.
Supply: Dynasty High quality Wines Group Restricted
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