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Violife is a vegan, allergen-free different vary to dairy cheese, and can be out there in slices, blocks, grated and creamy in authentic, cheddar and mozzarella flavours.
The merchandise are offered to meals service in addition to retail sectors throughout the UAE, Saudi Arabia, Qatar, Oman and Bahrain.
Upfield’s manufacturers together with Flora, Rama, Blue Band and Proactiv. The Amsterdam headquartered agency sells to over 95 international locations worldwide.
Plant-based demand
Last year, Upfield launched the Flora model comprising a plant-based butter and cream product into UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, Jordan and Lebanon, which had been out there at main grocery store chains.
Amid the COVID-19 pandemic, Reinier Weerman, Upfield’s basic supervisor (MENA) informed FoodNavigator-Asia gross sales have been rising month-on-month.
“Curiously, the Covid-19 pandemic inspired extra customers to change to plant-based meals which helped to make our launch a profitable one. With the pandemic, individuals grew to become extra well being aware and have been rethinking their consuming habits and selections.
“The progressive development within the demand for plant-based meals within the Center East, significantly within the UAE, can also be fueled by individuals’s rising issues about environmental sustainability, and animal welfare.”
In Saudi Arabia, the biggest market within the Center East, YouGov analysis confirmed that the nation is at a plant-based tipping level with 1 in 2 customers (58%) now actively attempting to eat extra plant-based meals. That is being pushed by customers perception that it’s higher for his or her well being (65%) and higher for the planet (66%).
