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JAY-Z is increasing his vegan meals portfolio and tapping right into a market that’s anticipated to blow up within the subsequent few years.
By way of his agency Marcy Venture Partners, JAY-Z introduced cash to the desk to help Misha’s Kind Foods. It’s a dairy-free cheese firm situated in Los Angeles. JAY-Z, together with NBA star Chris Paul and different buyers, participated in a $3 million seed spherical for Misha’s Sort Meals this month.
“These buyers, and their enthusiasm, not solely verify the standard and excellence of our artisan cheeses, however additionally they align with our long-term imaginative and prescient and mission,” stated Aaron Bullock, CEO and co-founder of Misha’s Sort Meals in an announcement. “We’re right here to serve the big group of cheese lovers, plant-based and never. Every little thing we make is variety to your physique, variety to the planet, and sort to your pockets.”
JAY-Z and Chris Paul Put money into Vegan Cheese Firm
Misha’s started working in 2018. Based by Chef Ian Martin and Aaron Bullock, the corporate is dedicated to offering plant-based dairy options.
Misha’s carries eight totally different sorts of cheese on the corporate web site. Yow will discover Black Truffle, Smoked Cheddar, Sari, French Connection, Joi, Lox, Seven Level 5, and Ricotta. The non-dairy cheeses are constituted of natural cashew and almond milk. They’re additionally blended with recent herbs, greens, and spices to supply a tremendous style that non-dairy shoppers get pleasure from.
The corporate makes all the things gluten-free, keto, paleo, lactose-free, and 100% vegan. There are not any dietary yeasts, vegetable oils, starches, or soy.
Misha’s mission is to “serve all folks by cultivating and producing essentially the most scrumptious, health-conscious Dairy Different Meals throughout the globe.” The multi-million greenback funding will assist the corporate rent extra folks, put money into product improvement, and plan for retail growth.
“The mission of Misha’s straight aligns with our values,” Marcy co-founder Jay Brown stated in an announcement. “Once we first found Misha’s we discovered some speedy synergies. We embrace firms that worth sustainability, empowerment, inclusivity, accessibility, comfort, well being and wellness, and private expression.”
Based on Meticulous Research, the plant-based meals market is projected to hit $74 billion by 2027. The plant-based dairy market alone is anticipated to succeed in $45 billion.
JAY-Z is well-positioned to benefit from the business’s anticipated progress. His enterprise fund participated in Unattainable Meals $300 million funding spherical in 2019. He additionally led Partake Meals’ $1 million funding spherical. This 12 months, the music icon backed plant-based hen startup, SIMULATE.
Jay-Z’s investments replicate his optimism in the direction of the vegan meals business. These are only some of the investments which have captured Jay-Z’s consideration. There’s little doubt that the checklist will proceed to develop as plant-based meals turn into mainstream.
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