Costa Coffee Enlists Gordon Ramsay Look-Alike to Promote New Vegan Bacon Sandwich

Costa Espresso—the biggest espresso chain in the UK—has employed a Gordon Ramsay look-alike to advertise its new Vegan Bac’n Bap, a breakfast sandwich that simply launched in Costa Espresso retailers nationwide. The espresso chain determined to enlist look-alike Martin Jordan to be the face of its new marketing campaign after the true Gordon Ramsay shared a scathing overview of Costa Espresso’s animal-based breakfast Bacon Bap in a viral TikTok drive-thru roasting. 

Within the TikTok video, Ramsay is seen ordering the unique Bacon Bap at a drive-thru and speaking to the Costa Espresso staff about how it’s ready. After commenting on the small quantity of bacon on the sandwich, he discovers that the bacon was microwaved. “You don’t microwave bacon,” he yells. “What number of occasions have I instructed you?”

“Gordon Ramsay” promotes Costa Espresso’s vegan bacon sandwich

Costa Espresso is rebuking Ramsay’s overview with its new instructional-style video starring Ramsay’s double making ready the brand new Vegan Bac’n Bap at dwelling. The vegan breakfast sandwich incorporates a comfortable white bun and vegan bacon accompanied by a selection of Heinz ketchup or HP Brown sauce (each of that are vegan). Within the video, the bap is put to the check with the world famous-looking chef, who remarks how scrumptious the sandwich is compared to its animal-based counterpart. “I’m no professional, however that is fairly f*cking good,” Jordan says within the video. 

“Gordon Ramsay is likely to be well-known for pulling kitchens aside, however the nation’s favourite look-alike undoubtedly is aware of find out how to put our Vegan Bac’n Bap collectively,” a Costa Espresso spokesperson stated in a press release. “At Costa Espresso we at all times look to problem our various meals choices to offer as a lot selection for our prospects as attainable, and this breakfast various may be very proud to be pretend.”

Gordon Ramsay promotes veganism

The brand new vegan bacon bap marketing campaign comes at a time when Ramsay himself is beginning to heat as much as veganism. Beforehand, Ramsay made himself out to be one of many largest critics of veganism. He would incessantly joke about vegans and as soon as acknowledged that he was allergic to them. 

Earlier this yr, Ramsay welcomed the primary vegan contestant, Josie Clemens, to Season 20 of his cooking actuality present, Hell’s Kitchen. Michigan-born Clemens was invited onto the present after she related with Ramsay on social media, the place she tweeted “When are you going vegan, mate?” at him.

Whereas the pretend Ramsay is the face of Costa’s new vegan bacon sandwich, the true Ramsay is definitely a spokesperson for a distinct vegan marketing campaign. In July, the acclaimed chef partnered with vegan model Silk to advertise its oat milk. Ramsay promoted the marketing campaign on social media, explaining that he’s turning into a fan of the plant-based way of life. “Properly, it took my youngsters getting on me, however now I actually get pleasure from cooking extra plant-based dishes at dwelling and in my eating places,” Ramsay stated. “Let me let you know, I do know greatness after I style it, and I’m loving Silk Oatmilk for each candy and savory recipes.” 

The world famend chef has additionally began including vegan choices to his London-based restaurant and sharing vegan recipes on social media. Final month, Ramsay shared a brand new recipe for vegan bacon on a TikTok video that entails combining marinated tofu and strips of rice paper and baking it within the oven. The video additionally reveals Ramsay utilizing the plant-based bacon on a vegan BLT sandwich. Ramsay spreads vegan basil aioli on toasted bread, tops it with lettuce, tomato, the vegan bacon, avocado, and one other slice of toasted bread. “I’m turning vegan,” Ramsay says on the finish of the video, “for lunch.”