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The NOMO chocolate model was borne of lofty ambitions to cater to as extensive a spread of choice-restricted shoppers as doable – a mission it takes very severely, in response to Jacqueline Tyrrell, model supervisor at NOMO.
The vegan food plan is unequivocally mainstream now, with animal product-free choices extensively out there on the cabinets of all meals shops. Whether or not borne from animal welfare considerations, or beliefs that plant-based is healthier, veganism is more and more a food plan alternative moderately than a security crucial.
However what of these shoppers whose meals choice is restricted because of unwell penalties or doubtlessly life-threatening ones? For meals allergy victims, data about exactly what’s – and what’s not – of their meals is of significant concern. This was the motivation behind NOMO – a model that has efficiently crafted chocolate choices for a variety of allergy victims, from dairy and eggs, to tree nuts and peanuts. New Meals spoke to Jacqueline Tyrrell, model supervisor at NOMO, to study extra.
“The place most different vegan manufacturers will use hazelnut paste or oat milk of their vegan chocolate recipes, NOMO makes use of rice powder as an alternative of milk.” Referencing the mindset of all these engaged on the model, Jacqueline defined: “As a enterprise, we take allergens extraordinarily severely and everybody who works at NOMO has this on the forefront of their considering. We go to extraordinary lengths to make sure that our NOMO merchandise are protected and free from the key allergens: dairy, gluten, egg and nuts (tree nuts and peanuts).
It’s actually essential to us as a model that we’re not simply appropriate for vegans, however a protected choice for individuals with allergic reactions to dairy, gluten, egg and nuts
These excessive lengths run the entire size of their provide chain and all through your entire manufacturing course of. “Starting with our suppliers, we guarantee all NOMO elements are free from dairy, gluten, egg, tree nuts and peanuts. Our manufacturing facility in Norfolk, UK, has a specifically segregated a part of the manufacturing facility to craft NOMO. The entire course of is fastidiously managed by our operations and technical groups and is underpinned by detailed allergen administration procedures. It’s actually essential to us as a model that we’re not simply appropriate for vegans, however a protected choice for individuals with allergic reactions to dairy, gluten, egg and nuts,” she mentioned.
Do allergy victims lose out on style?
However is the chocolate any good? When requested if shoppers are having to make concessions by way of texture and style, Jacqueline confidently acknowledged, “We don’t suppose so! We have now gone to nice lengths to be sure that NOMO tastes like milk chocolate. It’s all about discovering the perfect mixture of elements and strategies of constructing the chocolate to get a clean creamy flavour and texture.” And it appears this degree of precision can’t be rushed. “Our creamy choc recipe, for instance, took us two years to develop and our caramel-filled bar virtually 4 years! We work actually exhausting on all of our merchandise to ensure NOMO is uncompromisingly scrumptious.
When requested if she considers that allergy victims are adequately offered for within the market, Jacqueline in fact pointed to NOMO, divulging that not solely does the NOMO model provide important alternative by way of chocolate bar flavours and seasonal merchandise however {that a} new choice is on the not-too-distant horizon. “We’re additionally seeking to develop our codecs past impulse and sharing,” she mentioned. “We have now an thrilling (however prime secret) pipeline of merchandise that will probably be launching in 2021, which can give shoppers much more choices to select from.
Our ethos is de facto making certain as many individuals as doable can take pleasure in scrumptious chocolate
Given the momentum of the vegan development, New Meals requested whether or not Jacqueline anticipated the same prevalence with free-from chocolate.
“There has positively been an increase within the variety of individuals affected by meals allergic reactions and intolerances within the UK during the last 10 years. We all know that just about a 3rd of adults within the UK have an undiagnosed meals allergy” she defined. “A variety of effort and time goes into creating NOMO, each from a improvement perspective (we’ve to ensure all of our elements are free from dairy, gluten, egg and nuts) and a producing perspective; this facet does make it prohibitive for some manufacturers to supply free from choices. In that sense, it’s simpler to cater to solely the vegan shopper. Nonetheless, for NOMO, our ethos is de facto making certain as many individuals as doable can take pleasure in scrumptious chocolate, so being a free from model is simply as essential to us as being a vegan model.
Provided that meals product purchases should not solely motivated by elements themselves however their provenance, NOMO have catered equally to ethically minded shoppers with their collection of cocoa beans.
“NOMO buys Rainforest Alliance Licensed™ cocoa by the ‘mass stability’ mannequin of manufacturing.” Jacqueline defined. “This enables us to purchase extra cocoa from Rainforest Alliance Licensed farms, which implies that farmers, the surroundings, and cocoa-growing communities will profit from our rising purchases. The Rainforest alliance works along with farmers, firms, foresters, communities and shoppers to amplify the voices of farmers and forest communities, serving to to enhance livelihoods, defend biodiversity and assist individuals mitigate and adapt to local weather change in daring and efficient methods.
Jacqueline Tyrrell
Model Supervisor – NOMO at Kinnerton Confectionery Co Ltd.
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