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NEW YORK–(BUSINESS WIRE)–Riunite, America’s beloved Italian wine for over seven many years, right this moment introduced the launch of its latest innovation, Lambrusco out there in cans. Lambrusco, the varietal many affiliate with the heritage model, is a semi-sweet and slightly-bubbly wine that has been given new life in its on-the-go format. Lambrusco joins the present line of Riunite wines in a can, together with each Pink and White Sangria. The latest addition can be out there throughout the U.S. in June.
With the can class up 61 % and desire for semi-sweet wines on the rise, this new launch offers shoppers precisely what they’re on the lookout for. Simply in time for yard BBQs or lakeside picnics, the Lambrusco Cans have hints of cherries and darkish berries with a candy and fizzy aptitude and are finest loved chilled and making reminiscences with household and pals.
The launch of the brand new Lambrusco format coincides with Riunite’s new artistic marketing campaign and restyle of the total line of cans, in addition to the Lambrusco, Moscato and Peach Moscato glass bottles. Each the brand new marketing campaign and restyle reimagines probably the most outstanding heritage Italian wine manufacturers in america. The brand new model id can be featured within the model’s multi-media marketing campaign throughout radio, print, and digital media, in addition to on streaming providers, showcasing Riunite’s versatility for any event.
The marketing campaign’s new tagline, “Reunite with Delight,” nods to Riunite’s decades-long custom of being current at convivial moments between households and pals. Moreover, Riunite’s restyle modernizes the model’s picture introducing a recent design and brand that honors its heritage and core values. The brand new branding includes a floral motif of poppy flowers—a preferred plant within the hillsides of the Emilia Romagna area of Italy, the place Riunite’s vineyards are positioned. The floral design encircles a country sketch of an Italian villa, which celebrates Riunite’s historical past as a wine-growing cooperative that’s at the moment owned by 1,700 households of vine growers all united beneath the identical ardour for high quality wine.
“We’re thrilled to announce the growth of our can line, with the launch of Riunite Lambrusco,” stated Elena Lottici, Export Director at Riunite. “Riunite is a legacy model that has stood the take a look at of time and has continued to evolve with its shoppers. The latest can launch, alongside the entire revamp of the model’s appear and feel, will assist in introducing these approachable and refreshing wines to new generations of wine drinkers.”
Together with the launch of the Lambrusco Can Line and restyle of the model general, Riunite can be debuting the brand new built-in advertising and marketing marketing campaign nationally with an emphasis within the native markets of NY, CA, TX, FL, MI, IL, GA and AZ. Along with investing in radio, on-line, print, and digital media, Riunite can be making a multicultural marketing campaign titled, “Somo Nosotros,” which is able to prioritize key Hispanic markets.
Hitting cabinets this June, the road of Riunite Lambrusco Cans can be offered in particular person 250ml cans and 4-pack instances of 250ml cans at a recommended retail value of $2.50 and $9.99, respectively. For extra data, go to Riunite.com.
ABOUT RIUNITE
Riunite, America’s primary and most cherished Italian wine for many years, is the main supply of basic wines from Central Italy’s Emilia Romagna Area. The Cantina Cooperative Riunite was began by 9 wine producers within the 1950’s and right this moment continues to be owned by 1700 households of vine growers. Riunite is most carefully recognized with the Lambrusco grape, a range native to central Italy, and stated to be one of many oldest grapes in historical past. When you find yourself consuming Riunite, you might be consuming historical past. For extra data, go to Riunite.com
ABOUT FREDERICK WILDMAN AND SONS
Frederick Wildman and Sons is a New York primarily based fantastic wine importer providing the main properties from France, Italy, Spain, Argentina, and different areas. The portfolio consists of greater than 75 manufacturers, together with: Santi, Nino Negri, Lamberti, Pol Roger, Château Fuissé, J.J. Vincent, Olivier Leflaive, Famille Hugel, Pascal Jolivet, Chartreuse, Marchesi di Barolo, Domaine Faiveley, in addition to Cantine Riunite & CIV’s full portfolio, and the wines of Gruppo Italiano Vini. For extra data, go to frederickwildman.com.
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