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The 2 new wines exude “the very essence of genuine wine,” Masi says
Masi Agricola is shining the highlight on Fresco di Masi, a wine which the famend Venetian producer says gives a “renewed imaginative and prescient of sustainability”.
The 2 100% natural wines — Fresco di Masi Rosso Verona IGT and Fresco di Masi Bianco Verona IGT — have been launched globally in March.
The wines have been produced in a manner that minimises man’s intervention with nature; a course of which has been described as a return to conventional wine-making strategies.
The title ‘Fresco’ or ‘recent’ highlights the idea of naturalness. Natural grapes are harvested in the course of the coolest hours and instantly vinified, with out drying and with out the wine being aged in wooden. The grapes are decanted and never filtered, highlighting “the very essence of genuine wine,” stated Masi.
Masi Agricola Head of the Technical Group and seventh-generation Masi member of the family Raffaele Boscaini stated, “The thought of ‘Fresco di Masi stems exactly from this: honest wines, centered on genuineness, easy like as soon as upon a time however pretty much as good as we count on right this moment. We’ve sought out the shortest route from the vine to the glass, ‘grapes-must-wine’, and obtained reasonably alcoholic wines characterised by an instantaneous palate of recent fruit.”
“Fresco di Masi is the reply to the brand new sensitivity of our instances: the seek for an more and more accountable consumption, attentive to the well-being of people and the planet,” the corporate added.
The 2 100% natural wines are “made merely, identical to wines was once” and have already been chosen for itemizing by Gebr Heinemann
Fresco di Masi Rosso gives fruity notes, with cherry aromas recalling its Verona origins, whereas Fresco di Masi Bianco Verona’s intense notes of white fruit recall the sweetness of pineapple.
In line with the corporate, the 2 new expressions spotlight the cutting-edge spirit of Masi Agricola and its dedication to sustainability.
The wines are offered in clear glass bottles, with cork and beeswax stopper, and no plastic is used. Labels provide a reinterpretation of designs impressed by an 18th century etching which characterise different Masi wines, together with Campofiorin and Amarone Costasera.
Masi Agricola Export and Journey Retail Gross sales Director Pier Giuseppe Torresani stated the wines would quickly be featured in Gebr Heinemann shops. Additional listings by different journey retailers are anticipated quickly.
Contemporary and pure: Fresco di Massi Rosso Verona IGT and Fresco di Masi Bianco Verona IGT have been made with natural grapes, harvested throughout cool hours and immediately vinified
A wine for our instances: Fresco di Masi is Masi Agricola’s response to heightened client demand for extra sustainable merchandise
Torresani underlined Masi’s sustainable ethos and its new pure wines within the lead-up to final yr’s Moodie Davitt Digital Journey Retail Expo, the place it was an exhibitor. He additionally emphasised journey retail’s function as a pillar of Masi’s industrial technique.
Masi and The Moodie Davitt Report companion in publication devoted to wine in journey retail
Masi Agricola has bolstered its dedication to journey retail by partnering with The Moodie Davitt Report back to launch ‘Wines Curated’, a brand new month-to-month publication sequence that provides a curated choice of tales centered on journey retail and different channels.
The Moodie Davitt Report’s Curated platform kicked off in 2019 with Sun shades Curated, in affiliation with eyewear chief Luxottica; Confectionery Curated in partnership with Mondelez World Journey Retail; and Magnificence Curated, supported by Shiseido Journey Retail.
Different Curated titles embody Hainan Curated, in partnership with Foreo, and Wellbeing Curated along with Rituals.
Masi Agricola has partnered with The Moodie Davitt Report back to launch ‘Wines Curated’
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