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MARE ISLAND, Calif., Could 13, 2021 /PRNewswire/ — Situated within the coronary heart of Napa Valley’s famed Mount Veeder AVA, Brandlin Vineyard has been renamed Brandlin Estate, with the assistance of Affinity Artistic Group. Brandlin Property’s mother or father firm, Two Estates Wine Collective (previously referred to as Cuvaison Property Wines), engaged the company to perform the rebranding program that included new packaging and wine labels, in addition to a redesigned web site.
Dan Zepponi, president and CEO of Two Estates Wine Collective, explains, “Brandlin Property is a extra applicable and significant moniker, because it honors the continuation of the Brandlin household’s legacy, whereas underscoring our dedication to crafting luxurious, mountainside, estate-grown wines. We additionally noticed this second as a chance to refresh the model presentation and all key factors of buyer interplay. Affinity Artistic Group was the apparent alternative to perform this necessary job, as they’ve deep class expertise, savvy market understanding, they usually ship very good inventive work.”
With the targets of producing consciousness of the identify change and amplifying the storied historical past of the Brandlin Property, Affinity Creative Group developed new branding with a feel and appear that’s elegantly understated, whereas commanding consideration from each angle.
Brandlin Property’s crisp new packaging system contains a fashionable reinterpretation of the vineyard’s earlier mountain emblem. Artfully rendered as a geometrical illustration of Mount Veeder, the company used embossed parallel strains and patterns to subtly recommend mountain vine rows.
“The brand new mountain icon pays homage to the imaginative and prescient and dedication required to develop grapes on Mount Veeder’s difficult mountain terrain. Illustrated in a up to date fashion, this new key visible factor combines with traditional typography to create a label that’s recent however timeless,” says, Cynthia Sterling, inventive director, of Affinity Artistic Group.
Affinity additional leveraged this distinctive design gadget as an animated micro-interaction on the newly developed web site. The refined, distinctive attributes of the brand new mark, and its use all through the positioning, assist carry model consistency by means of all important factors of buyer interplay with Brandlin Property. The Affinity digital workforce ensured a smooth and refined consumer expertise on any gadget by creating the Brandlin Property web site with a mobile-first optimization strategy. The smooth, intuitive interface options the Brandlin heritage story, particulars on the 95-year-old property winery, and data on the unique wine portfolio, which is accompanied by a flawlessly applied e-commerce system.
Brandlin Property launched its up to date packaging in Could 2021, main with the 2018 Brandlin Property Mount Veeder Cabernet Sauvignon nationwide launch. The brand new web site and on-line wine store at the moment are lively at https://brandlinestate.com.
About Two Estates Wine Collective: Two Estates Wine Collective is an unbiased, family-owned Napa Valley wine firm. Established in 1969, with the founding of Cuvaison vineyard in Napa Valley, as we speak Two Estates Wine Collective additionally consists of Brandlin Property on Mount Veeder. With an property program that features Cuvaison’s historic Los Carneros winery, which options over 200 planted acres largely dedicated to Chardonnay and Pinot, and the 49-acre Brandlin Winery on Mount Veeder, which is primarily planted to Cabernet Sauvignon and different crimson Bordeaux varieties, Two Estates Wine Collective focuses on ultra-premium, estate-grown wines. For extra data, go to cuvaison.com and brandlinestate.com.
About Affinity Artistic Group: From our distinctive inventive campus, alongside historic officer’s row on Mare Island, California, Affinity Artistic Group gives model design, digital media, and retail activation advertising companies, notably for wine, spirits, and different luxurious classes. For extra details about Affinity Artistic Group, please go to: AffinityCreative.com or name 707.562.2787.
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Media Contact: Carolyn Schwartz, Advertising Supervisor, [email protected], 7075622787
SOURCE Affinity Artistic Group
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