Meat-Turned-Vegan Brand Noble Jerky Records 70% Revenue Surge Amid Covid-19

Noble Jerky, a former meat model that turned vegan three years in the past, has seen its income improve by 70% over the pandemic-stricken yr as shoppers more and more shift in direction of plant-based options. The corporate determined to ditch meat totally from its enterprise mannequin after recognising that “sustainable agriculture was not possible when elevating animals for meals manufacturing”. 

Canadian model Noble Jerky has reported a 70% surge in its income in 2020, because the plant-based development beneficial properties momentum amongst mainstream shoppers. The model went totally vegan three years in the past, after many years of churning out animal-based jerky merchandise. At the moment, Noble Jerky provides 5 flavours of plant-based jerky, together with Unique, Chipotle, Candy BBQ, Teriyaki and Sticky Hickory.

Every bag of Noble Jerky comprises 14 grams of protein, created from 100% non-GMO plant substances resembling soybeans, rice vinegar, spices, black bean sauce and different pure flavourings and comes at a fraction of the environmental footprint in comparison with typical beef-based jerky merchandise. 

The corporate says that gross sales have been rising steadily over the previous years ever because it shifted away from animal-based merchandise. Noble Jerky’s merchandise are offered on its direct-to-consumer web site, Amazon and several other retailers throughout North America.

We took our three generations of meat drying technical data, together with new developments in plant-based proteins to ship folks the final word sustainable plant-based protein that tastes similar to a top-quality beef-jerky.

Stefan Urbani, Co-Founder, Noble Jerky

Final yr, the corporate revealed that it claimed the highest three bestseller spots inside the complete jerky class on Amazon Canada. 

“After we understood that sustainable agriculture was not possible when elevating animals for meals manufacturing, we took our three generations of meat drying technical data, together with new developments in plant-based proteins, to ship folks the final word sustainable plant-based protein that tastes similar to a top-quality beef-jerky,” mentioned Stefan Urbani, co-founder of Noble Jerky, in an announcement despatched to Plant Primarily based Information.

Urbani added that the corporate hopes that its transfer to ditch meat will “elevate consciousness on the well being advantages of plant-based diets and merchandise” and show to shoppers that “a plant-based weight-reduction plan doesn’t should be tough”. 

Quite a few different vegan firms have additionally seen their revenues develop considerably amid the coronavirus-stricken yr, with swathes of mainstream shoppers now switching to a part-time plant-based or flexitarian weight-reduction plan within the title of well being and immunity, in addition to for environmental causes. 

Well-known meals tech Inconceivable Meals, as an illustration, reported the “biggest operational expansion in the company’s 10-year history” in 2020 propelled by report demand for its plant-based beef burgers. It extends to foodservice firms too, with the likes of American vegan quick meals chain Plant Energy saying that gross sales have increased 50% year-on-year in 2020. 

Outdoors of the U.S., vegan meat model Heura tripled its turnover last year and has doubled its worldwide distribution footprint to 13 international locations, up from six within the yr earlier than. 

The pandemic-related enhance for plant-based meals is prone to turn into a long-term development, given current information suggesting that almost all of first-time purchasers of plant-based meals inside the U.S. plan to continue doing so even after the crisis subsides. A separate world survey discovered that round 4 in 10 consumers all over the world now think about themselves flexitarians. 

Lead picture courtesy of Noble Jerky.