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JAY-Z and NBA star Chris Paul invested in a Los Angeles-based vegan cheese firm.
In accordance with Veg News, the 2 males helped increase a $3 million seed investment round for Misha’s Form Meals by means of Hov’s Marcy Enterprise Companions Agency. “The mission of Misha’s straight aligns with our values,” Marcy co-founder Jay Brown stated. “After we first found Misha’s we discovered some instant synergies. We embrace firms that worth sustainability, empowerment, inclusivity, accessibility, comfort, well being and wellness, and private expression.”
Misha’s carries merchandise which might be produced from natural almond and cashew milk. blended with greens, spices and herbs to make vegan cheese. With the brand new funding, the corporate is seeking to broaden its group and produce new merchandise.
“These traders, and their enthusiasm, not solely verify the standard and excellence of our artisan cheeses, however additionally they align with our long-term imaginative and prescient and mission,” Misha’s Form Meals co-founder Aaron Bullock stated. “We’re right here to serve the big neighborhood of cheese lovers, plant-based and not. Every little thing we make is variety to your physique, variety to the planet, and type to your pockets.”
“I’m assured having these investors on the desk will likely be very important to the long run development of the corporate as they carry beneficial cultural instincts, branding information in addition to operations and development experience,” Bullock added.
This isn’t the primary vegan firm that the 4:44 emcee has invested in. Again in 2019, he helped Inconceivable Meals increase $300 million and headed a $1 million financing spherical in Partake Meals, a vegan cookie model. JAY additionally invested in Oatly, a vegan oat milk model, and took part in a $50 million funding by SIMULATE, which is the mother or father firm to NUGGS, a vegan rooster model.
In 2015, JAY and his wife Beyoncé partnered with nutritionist Marco Borges to launch 22 Days Vitamin, a vegan meal supply service.
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