By Stefanie Fogel, Jae Kim and Kelsey Tavares (October 15, 2021, 6:23 PM EDT) — Well being-conscious consumerism is a rising development, significantly amongst customers who’re more and more prioritizing health-promoting weight loss plan and way of life selections. This deal with well being and well-being has had ripple results throughout the meals and beverage trade, and alcohol is not any exception.
Some alcohol manufacturers look like following this development and assembly shopper demand by promoting alcohol merchandise with claims round sure well being advantages, which recommend that these merchandise could also be comparatively more healthy than conventional options.
Amongst current examples are vitamin-fortified arduous seltzers and nonalcoholic malt drinks, and even alcohol merchandise with naturally occurring vitamin and minerals.
As corporations craft their advertising methods…
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